Master class on the topic "Entrepreneurship and Marketing" was organized by the innovative business club "Smart Coach"

On November 20, 2023, at the Department of Primary Education of the Institute of Pedagogy and Psychology of Abai KazNPU, a joint master class was held with students of the specialty "6B01302 - Primary education with business innovation" on the topic "Entrepreneurship and Marketing" organized by the innovative business club "Smart Coach". Director of the National Chamber of Entrepreneurs "Atameken" Maksat Seraly, chief marketer of Yokohama, Nankang, Triangle tires in Kazakhstan Kuanysh Seisembayev shared their valuable experiences and gave students practical advice on business and marketing.

Students learned a lot about innovative business, government grants and the importance of marketing in entrepreneurship from the invited professionals. Modern methods of becoming a competitive specialist, attracting clients, product - placement and creating unique offers were discussed. Students learned to conduct in-depth analysis of their target audience and market.

The most interesting moment was the presentation of start-up projects by students. Project manager, 3rd year doctoral student Balginbayeva Nurzhaugan Erikovna demonstrated ways to solve actual issues: Project 1: "Paraqtime" - comic-book for children (G. Kuralbaeva, G. Burkitbay, A. Zholdaskhan); Project 2: "Ai-Qadam" - website-program for primary school learners (A. Askarkyzy, T. Zakenova, M. Babakhanova, A. Azhibekova, N. Kurolova); Project 3: "Zholdas" - educational toy for schoolchildren (D. Alimbaeva, Zh. Pernebay, E. Ersayin, B. Smail).

The students showed not only their academic achievements, but also their readiness for entrepreneurial activity. Experts assessed the students` preparation as excellent and expressed confidence that start-up projects can be successfully used in the future. Professors Almukhambetov B.A. and Akzholova A.T. shared their opinions and noted that the future teacher should be versatile, modern and innovative. The master class left a positive impression and inspired students to further develop their ideas and professional skills in the field of entrepreneurship and marketing.